Product Marketing Manager, B2B
We believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, and experiences, so we can collectively revolutionize travel and together find the good out there. Tripadvisor is the world's largest online travel site, visited by 450
million travelers each month, and our business unit - Tripadvisor Hospitality Solutions - is the critical business-facing part of the broader company. The Hospitality Solutions team develops, markets and sells industry-leading SaaS and advertising products to our millions of hotelier and restaurateur partners worldwide, and is a significant revenue generator for the company. As the global travel sector continues to adapt and transform, Hospitality Solutions is at the forefront of developing new digital solutions - both free and paid - to support the emerging needs of our business partners. This role is open to locations, but preferred in Needham, MA, New York, NY or London, UK. Why this job is excellent Reporting to the Associate Director of Product Marketing for Hospitality Solutions, the Product Marketing Manager will plan and execute product marketing activities for several of our industry-leading hospitality solutions. S/he will gather customer insights and lead market research to influence and inform product messaging, positioning, and product roadmaps. In collaboration with cross-functional partners and key stakeholders, s/he will develop go-to-market plans for new features and functionality and create new strategies for educating our customers on the value of each offering. In this newly-established role, you will be part of, and help shape, a small but growing Product Marketing function at Tripadvisor, within the B2B Hospitality Solutions group. Key Responsibilities Include:
Develop messaging, positioning, and narratives for new and existing hospitality offerings, articulating the benefits and use cases of each solution in a cohesive and compelling way. Increase product adoption and retention by becoming the voice of our hospitality customer, understanding their needs, goals, and pain-points and advocating for them within product & marketing strategy Create content marketing assets (articles, white papers, testimonials, etc.) and sales enablement tools (pitch decks, one pagers, battlecards, etc.) that generate demand and help move prospects & customers through the sales funnel. Collaborate and partner daily with colleagues across Product, Sales, Creative and beyond on the creation and execution of campaigns to launch new products and drive continued growth. Identify key metrics, set goals, and analyze the results of marketing campaigns and product launches Project manage new product and campaign initiatives and drive projects to completion on time What we seek:
Bachelors' degree in Marketing, Business or related field 5
years' work experience in a Marketing role, preferably within B2B SaaS and a multi-product portfolio Comfortable operating at highly strategic and tactical levels, switching between them effortlessly An understanding of the product development lifecycle and how to operate within product-led teams; Comfortability and familiarity working with product and technology partners Ability to prioritize and multi-task in a fast-paced, dynamic environment; Adapts easily and quickly to change A strong cross-team collaborator and relationship-builder Excellent written and verbal communications skills required Strong sense of ownership and an entrepreneurial spirit Passion for the hospitality industry We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at greenhouse@tripadvisor.com. #LI-DS1 #LI-Remote
Salary Range:
$100K -- $150K
Minimum Qualification
Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications.
million travelers each month, and our business unit - Tripadvisor Hospitality Solutions - is the critical business-facing part of the broader company. The Hospitality Solutions team develops, markets and sells industry-leading SaaS and advertising products to our millions of hotelier and restaurateur partners worldwide, and is a significant revenue generator for the company. As the global travel sector continues to adapt and transform, Hospitality Solutions is at the forefront of developing new digital solutions - both free and paid - to support the emerging needs of our business partners. This role is open to locations, but preferred in Needham, MA, New York, NY or London, UK. Why this job is excellent Reporting to the Associate Director of Product Marketing for Hospitality Solutions, the Product Marketing Manager will plan and execute product marketing activities for several of our industry-leading hospitality solutions. S/he will gather customer insights and lead market research to influence and inform product messaging, positioning, and product roadmaps. In collaboration with cross-functional partners and key stakeholders, s/he will develop go-to-market plans for new features and functionality and create new strategies for educating our customers on the value of each offering. In this newly-established role, you will be part of, and help shape, a small but growing Product Marketing function at Tripadvisor, within the B2B Hospitality Solutions group. Key Responsibilities Include:
Develop messaging, positioning, and narratives for new and existing hospitality offerings, articulating the benefits and use cases of each solution in a cohesive and compelling way. Increase product adoption and retention by becoming the voice of our hospitality customer, understanding their needs, goals, and pain-points and advocating for them within product & marketing strategy Create content marketing assets (articles, white papers, testimonials, etc.) and sales enablement tools (pitch decks, one pagers, battlecards, etc.) that generate demand and help move prospects & customers through the sales funnel. Collaborate and partner daily with colleagues across Product, Sales, Creative and beyond on the creation and execution of campaigns to launch new products and drive continued growth. Identify key metrics, set goals, and analyze the results of marketing campaigns and product launches Project manage new product and campaign initiatives and drive projects to completion on time What we seek:
Bachelors' degree in Marketing, Business or related field 5
years' work experience in a Marketing role, preferably within B2B SaaS and a multi-product portfolio Comfortable operating at highly strategic and tactical levels, switching between them effortlessly An understanding of the product development lifecycle and how to operate within product-led teams; Comfortability and familiarity working with product and technology partners Ability to prioritize and multi-task in a fast-paced, dynamic environment; Adapts easily and quickly to change A strong cross-team collaborator and relationship-builder Excellent written and verbal communications skills required Strong sense of ownership and an entrepreneurial spirit Passion for the hospitality industry We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at greenhouse@tripadvisor.com. #LI-DS1 #LI-Remote
Salary Range:
$100K -- $150K
Minimum Qualification
Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications.
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