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Search Marketing Analyst

The Search Marketing Analyst will focus on our clients' online advertising; this is a critical component of their SEM strategy.
As a Search Marketing Analyst, you'll develop, test, and optimize ads internationally that inspire consumers and drive qualified traffic to their site.
Your A/B tests will span multiple languages in a number of markets, and you'll analyze the results, draw insights from the data, and identify opportunities to generate revenue.
Responsibilities of the Search Marketing Analyst:
Develop creative concepts and ads in multiple languages that drive traffic to their site based on defined consumer segments, shared knowledge of consumer behavior, and best practice standards.
Conduct A/B tests, analyze results, draw insights from the data, and identify opportunities.
Deploy successful creative ads and keep them current.
Maximize ad potential via ad extensions and ad coverage.
Understand the nuances of global markets (develop high-quality, native translations with the Localization team).
Evaluate and manage participation in creative pilots/betas with search engines.
Requirements of the Search Marketing Analyst:
3+ years of online marketing or online advertising (ads) experience with Search Marketing Analyst experience Analytical and results-oriented; highly proficient in Microsoft Excel Self-motivated and able to work independently Effective verbal and written communication with the team in local and multiple global offices Strong organizational and multitasking skills in a fast-paced work environment Bachelor's degree in any quantitative area, such as Economics, Mathematics, Applied Math, Computer Science or a physical science, or in Business or Marketing

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